I consider in judging a web site by how properly it converts visits into earnings and this may be achieved with “stickiness”… the measure of how lengthy a person spends in your web site.
The longer they keep the likelier they’re to spend cash, ask any good salesperson price his weight in salt!
Web site Design, “stickiness” & the 8 “C’s”
Your design ought to preserve guests in your web site AND make them come again for extra so implement a number of of the “C’s” in your web site design to enhance your conversion charge:
“Content material is king” so guarantee your internet copy is exclusive, contemporary, helpful to customers and matches in with the general design.
Broadcast content material with RSS Feeds, e-mails and sms to your target market and hyperlink to related websites to get your level throughout (automate this within the web site design).
Interactive web site design (on-line video games, climate reviews, and many others.) ensures customers spend extra time in your web site.
Embody F.A.Q.S, reviews, analysis information or on-line response varieties and combine name to actions all through the web site.
Have interaction folks in your web site, plug-ins from Social networks needs to be included in your web site design to additional develop peoples notion of your model.
It is essential for prospects or clients to succeed in you, show your contact particulars on every web page and use an e-mail notifier to tell customers of any updates to the web site.
Your design ought to embody a Weblog and permit feedback supplying you with a greater perception of your guests wants.
Permit guests to personalise touchdown pages and make sure the web site design is buyer centric with private greetings and private preferences.
Clients ought to be capable of full all the buying course of on-line so incorporating on-line registration, safe fee amenities, order monitoring and return insurance policies within the web site design is crucial.
Guarantee your Internet hosting Firm is dependable and preserve your web site down time to a minimal, take away lifeless hyperlinks and be certain that info in not more than 3 clicks away (plan through the preliminary web site design part).
The web site design ought to guarantee a pleasing person expertise with easy navigation, good graphics and clear typography.
The web site ought to provide a wider choice of merchandise than regular distribution channels or maybe provide a product customisation possibility for registered members.
We all the time searching for bargains and the best strategy to discover them is on-line, provide reductions for on-line purchases or bookings (try kulula.com for an excellent instance).
Loads of thought has to enter web site design so all the time plan earlier than you launch your on-line presence (or overhaul your present internet design).